on the face of it

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on the face of it

On the face of it, the plan appears simple and effective.

Definition

Adverb - From appearances alone; based on an initial impression without deeper investigation: Used to state how a situation seems or appears to be true before it has been examined more carefully or before more information is known.

Usage

This adverb is used to introduce a statement that describes the obvious or superficial appearance of something, often implying that this appearance may be misleading or incomplete upon closer examination. It typically comes at the beginning of a sentence or clause.

Examples
  • On the face of it, the proposal seems reasonable and cost-effective.
  • On the face of it, the two reports contradict each other.
Advanced Usage
  • Contrasting Initial and Actual Judgments: The phrase is frequently used to set up a contrast, followed by a clause (often introduced by "but," "however," or "although") that introduces complicating factors or a different reality.
    • On the face of it, the deal was excellent, but the lawyer advised looking at the fine print.
    • The evidence is, on the face of it, compelling. However, several key witnesses have since recanted their statements.
Variants and Related Words
  • Apparently (adv): As far as one can see or know; seemingly.
  • Ostensibly (adv): As appears or is stated to be true, though not necessarily so.
  • Seemingly (adv): According to the facts as one knows them; as far as one can tell.
  • Superficially (adv): As regards the surface or appearance only; not deeply or thoroughly.
Synonyms
  • Apparently
  • Ostensibly
  • Seemingly
  • At first glance
  • To all appearances
Related Idioms
  • At face value: Accepting something as it appears, without questioning its truth or substance.
    • You can't take his promises at face value; he rarely follows through.(Note: "At face value" is a related idiom often used in similar contexts to mean accepting the superficial appearance.)
on the face of it

On the face of it, the plan appears simple and effective.

Adverb
  1. from appearances alone
    • irrigation often produces bumper crops from apparently desert land
    • the child is seemingly healthy but the doctor is concerned
    • had been ostensibly frank as to his purpose while really concealing it-Thomas Hardy
    • on the face of it the problem seems minor